A local museum wants to create a guide for visitors to create a more tailored experience for a target market. Design a publication that includes graphics and information about areas of interest that relate to a specific audience and how the could interact with the spaces.
The clients is Wellington museum, specifically The Attic, which is a section of the museums dealing with curiosities and oddities including the paranormal. UFOs, paranormal and the weird and wacky are what is on display.
PROBLEM & SOLUTION
The problem is getting people invested in the weird and unusual. The solution is to target and engage believers in the paranormal. Additionally, the brochure should also target those that may be skeptical but enjoy a paranormal theme such as is in film or television.
Date: March 2021
Client: The Attic
Applications: Photoshop, Illustrator, InDesign
- Target Market
- Comparitve Analysis