All about mood boards

What are mood boards?

Mood boards are a physical or digital arrangement of images, text and other design elements that represent an idea or topic.  Mood boards are often used by design professionals, creative artists such as photographs, graphic designers and interior designers.  Mood boards are often used as inspiration or affirmation of brand identity.  Mood boards are meant to convey what is felt regarding a general or particular idea.

Why are they important?

Mood boards are a valuable resource to help keep the style and aesthetic of a project consistent with a client’s goals and expectations. 

What should a mood board include?

Starting the design process with a mood board should be about two things: Helping you and helping the client. So, include whatever you want. Go crazy as long as it fits the brief and conveys the vibe you are going for.

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